Video ‘Finding: Marketing in the Age of Social Media’

Watch the Video by Clicking Here

This presentation:

We will give you a game plan for handling social media. We’ll explore how to craft appropriate messages on social media, highlight some important benefits of a social presence, and explore the power of using social to “Listen”.  We will take a look at the right ingredients for social media messaging and how to monitor and respond to follower comments. We will also look at some of the benefits for social, such as:  fund raising, attracting new donors/volunteers/advocates, promoting events, providing information, and ultimately fulfilling your mission through awareness and education.  Finally, we’ll explore Case Studies of various non-profits and companies that Leadify has worked with that are shining examples of successful social media marketing.

Key Learning Points:

• Gain insight into the value of Social Branding including how to Find and Engage customers
• Understand the basic formula of designing and implementing an effective social media strategy including
  • Being an authority
  • Growing your reach
  • Influencing and prompting decisions
  • Understanding how to leverage social media to Listen and Learn from conversation
  • Tips on how the social networks really work and the myths that exist

Shine Brighter Series continues with 21st Century Philanthropy

21^st Century Philanthropy

Richard Blackmon, CEO, Fulcrum Philanthropy Systems

There is no charge for this webcast – but you must register here.

June 25, 2013, Tuesday at 1:00c/2:00e

In this webinar, Richard Blackmon, co-founder of Fulcrum Philanthropy Systems, will introduce you to 21^st-century tools that will forever change your operations. You will learn how to maximize your time through online donor marketing and tracking, and how to use technology to learn about best practices in major donor and planned giving efforts. Then you as a leader can have more time for what matters most, touching lives and changing the world.

Attendees of this webinar will:

· gain a clear understanding of implementing authentic philanthropy in today’s culture by learning how to use technology to serve their donor base no matter what the size of their organization.

· learn practical strategies for surfacing extraordinary results through business sales and asset gifts.

· learn about Fulcrum’s online tools, My Legacy Planner and The Giving Crowd, which are both transforming the way organizations approach development

We hope you’ll join us on the 25th – be sure to register here.

From OrangeCon2013 Keynote – ‘I Have A Dream: The Importance of Vision at Every Donor Level’

Webinar i have_a_dream_vision_final from Dawn Westerberg Consulting LLC

Can I Create And Store Relationships Among My Constituents?

Q: Can I create and store relationships among my constituents?

A: It can be very helpful to know how your constituents may be related – either by family, affinities, the schools they’ve attended, or businesses that they work for.  While it can be important to know if one donor is a sibling, parent, or child of another donor, it can be even more important to record what companies your donors work for.

For instance, giving opportunities can be enhanced when you know that your prospective giver is working for a company that matches employee gifts.