Posted tagged ‘twitter’

Video ‘Finding: Marketing in the Age of Social Media’

August 22, 2013

Watch the Video by Clicking Here

This presentation:

We will give you a game plan for handling social media. We’ll explore how to craft appropriate messages on social media, highlight some important benefits of a social presence, and explore the power of using social to “Listen”.  We will take a look at the right ingredients for social media messaging and how to monitor and respond to follower comments. We will also look at some of the benefits for social, such as:  fund raising, attracting new donors/volunteers/advocates, promoting events, providing information, and ultimately fulfilling your mission through awareness and education.  Finally, we’ll explore Case Studies of various non-profits and companies that Leadify has worked with that are shining examples of successful social media marketing.

Key Learning Points:

  • Gain insight into the value of Social Branding including how to Find and Engage customers
  • Understand the basic formula of designing and implementing an effective social media strategy including
    • Being an authority
    • Growing your reach
    • Influencing and prompting decisions
    • Understanding how to leverage social media to Listen and Learn from conversation
    • Tips on how the social networks really work and the myths that exist

Slides from Shine Brighter Series Twitter for Nonprofit

December 6, 2012

How Nonprofits Can Get the Most Out of Twitter

November 30, 2012
Twitter for Nonprofits

Twitter for Nonprofits

This is a guest blog post by Dawn Westerberg who will be presenting ‘Twitter for Nonprofits’ at the next Shine Brighter Series webcast on December 6 at 2:00 PM EST (1:00c), the session is free but you much register – click here to register.

Twitter probably the most misunderstood and underused of the Social Media platforms.  But with 106+ million account holders, chances are pretty good that your donors, volunteers, prospects and media contacts are tweeting.  You want to be part of that conversation.

Twitter is an online networking event.  Is there a lot of small talk on Twitter?  To be sure.  But small talk is a way to develop relationships – we do it at conferences without being put off, why not do the same online?  Small talk builds connections; connections build interest in your organization and mission; and interest in your organization and mission introduces you to more donors.

Twitter is an excellent platform to get rich sector information such as the results of giving surveys, marketing best practices, and news.  Just about every writer and editor has a Twitter account and many of them leverage Twitter to seek experts to speak on the topics they are writing about.  Are you following the local reporters in your community and the national reporters who cover nonprofits and philanthropy?

Twitter users love to use hash tags to communicate with other event attendees.  When people see that their friends are volunteering or attending your events, it may very well entice them to participate.

Twitter provides a platform where a message or link to website or blog article can go viral.  The nonprofit tweets a message with a link to their followers and a handful of followers re-tweet (RT) the message and suddenly your audience has grown exponentially.

Your success on Twitter will be a result of how much thought and planning you give it.  And, I wouldn’t recommend jumping in until you answer the following questions:

  1. What do you want to accomplish?
  2. Who do you want to influence?
  3. How do you measure success?

Once you have the answers to those questions, you can begin to put together a plan for Twitter that ensures your time spent will provide the results you want and not become a meaningless time-waster.

To learn more, please join us 2:00 EST on December 6, when the Orange Leap Shine Brighter Series will feature ‘Twitter for Nonprofits’ – we hope to see you there!  Click here to register.

Twitter for Nonprofits – Part of the Shine Brighter Series

November 15, 2012

Often the most misunderstood and underused social media platform, Twitter is an incredibly powerful way to build relationships as well as amplify and accelerate your nonprofit’s message.  This session will explore the ways nonprofits can benefit from a regular Twitter presence.

Presented by marketing consultant Dawn Westerberg, who was named by Bit Rebels as one of the top 75 women on Twitter, the presentation will take place Thursday, December 6 at 2:00e/1:00c.  There is no cost to attend but you must register.

Attendees will learn:

  • Who to follow and how to grow your followers
  • The power of #hash tags for key words, events and chats
  • Free tools for more efficient participation and helpful analytics
  • How to use Twitter lists to key in on critical audiences such as donors, media, other nonprofits, and influences
  • Bonus – how to get more online presence through your business partners

This session was developed in response to a request we had from attendees at past Shine Brighter Series presentations and we are happy to offer it.

To register, click here.

So, what does it mean?

January 22, 2009

The below video is an excellent reminder of how quickly and powerfully the world is changing.

After watching this, I had a few thoughts relating to nonprofits and technology when they showed that final question, “So what does it all mean?”

  • Flexibility and adaptability are key
  • In the coming years, many potential donors could increasingly be foreign, speaking English as a second language, with differing cultures and values.
  • With such rapidity of change, a personal connection and individual human stories become more vital than ever.
  • If your systems, software and processes are not agile and adaptable, they will be obsolete.
  • No one can predict what 2 years will bring, much less 10. Couple that with the proliferation of communications channels and we begin to see that there will be no ‘dominate’ channel. Facebook and Twitter are not the future, but are important so long as people use them to communicate.
  • The Internet is not a channel, it is a technology for information and application sharing based on a protocol that contains countless communication channels.
  • The nature of human beings does not change nor do basic needs (survival, love, purpose, creativity), but the avenues and means of meeting those needs is changing more rapidly than ever before in human history.

In one sentence, the agility to be continually learning and innovating is essential in the 21st century. New models are emerging everywhere and old axioms, though still proclaimed, are already dead.  If your processes, systems, software and operational ethos are not dynamic, open and collaborative, you will not thrive and may not even survive. But, if they are, you will not only be successful, you will be a catalyst in one of the most exciting moments in human history.