Posted tagged ‘Nonprofits’

Video: Maximizing Board Engagement and Effectiveness

July 25, 2013

Below is the recording of the July Shine Brighter Series: Maximizing Board Engagement and Effectiveness.

In August there will be two sessions:

Thursday, August 22 1:00c: Finding: Marketing in the Age of Social Media
Presented by Joe Stradinger, Founder, Leadify: The Find Engine
Register Here 

Thursday, August 29 1:00c: Say What You Need to Say: 11 Principles of Effective Communication
Presented by Erin Feldman of Write Right Words
Register Here 

Maximizing Board Engagement & Effectiveness – Shine Brighter Series from Orange Leap on Vimeo.

From OrangeCon2013 Keynote – ‘I Have A Dream: The Importance of Vision at Every Donor Level’

May 24, 2013
Webinar i have_a_dream_vision_final from Dawn Westerberg Consulting LLC

Heart-felt Thanks to Volunteers Everywhere!

April 24, 2013

National Volunteer WeekNational Volunteer Week is about inspiring, recognizing and encouraging people to seek out imaginative ways to engage in their communities.  It’s about demonstration to the nation that, by working together, we have the fortitude to meet our challenges and accomplish our goals.

Sponsored by Points of Light – National Volunteer Week was established in 1974 and has grown exponentially each subsequent year, with literally thousands of volunteer projects and special events scheduled throughout the week.

  • If you’ve been or are a volunteer – what inspires you to give your time?
  • And, if you’re on staff at a nonprofit – what have your volunteers meant to the success of your mission?

We’d love to hear your stories.

We tip our hat to all volunteers in appreciation of their contribution to the greater good.

Integrated Marketing for Nonprofits part of Orange Leap Shine Brighter Series

January 6, 2013

RedandOrangeArrowsOrange Leap Shine Brighter Series presents:  ‘Integrated Marketing – Why it matters and how to do it” with guest speaker Mark Rhode, Vice President at Russ Reid.

Join us Thursday, January 17 at 2:00e/1:00c when Mark will present “Integrated Marketing – Why it matters and how to do it”.  Register here.

This free, one-hour webcast will answer the questions:

  • Should all fundraising organizations adopt an integrated marketing strategy?
  • What are the first steps to starting an integrated marketing strategy?
  • Is pairing digital with all other platforms enough?
  • How do you define success?
  • What are some common mistakes charities make with their integrated marketing>
  • How do you attribute response from integrated campaigns?
  • How do you know what worked and what didn’t work?

At this seminar, you will learn why integrated marketing enables fundraisers to acquire and cultivate deeper relationships with prospects and donors.  You will learn how to generate incremental dollars at reasonable fundraising ratios.  You will learn how to integrate your digital and social marketing programs with your traditional channels like direct mail, events, and television.

The webcast is free, but attendees must register.

Mark Rhode and the team at Russ Reid raise over $700 million a year for nonprofits and their causes.  In the last 47 years, hundreds of nonprofits have turned to Russ Reid to grow and pursue fundraising innovations.  Russ Reid has been recognized with numerous awards including dozens of Echo awards, USPS Gold Mailbox award, 6 John Caple awards, and 7 CMA Canadian Marketing awards – to name just a few.

We hope to see you on the 17th!

How Nonprofits Can Get the Most Out of Twitter

November 30, 2012
Twitter for Nonprofits

Twitter for Nonprofits

This is a guest blog post by Dawn Westerberg who will be presenting ‘Twitter for Nonprofits’ at the next Shine Brighter Series webcast on December 6 at 2:00 PM EST (1:00c), the session is free but you much register – click here to register.

Twitter probably the most misunderstood and underused of the Social Media platforms.  But with 106+ million account holders, chances are pretty good that your donors, volunteers, prospects and media contacts are tweeting.  You want to be part of that conversation.

Twitter is an online networking event.  Is there a lot of small talk on Twitter?  To be sure.  But small talk is a way to develop relationships – we do it at conferences without being put off, why not do the same online?  Small talk builds connections; connections build interest in your organization and mission; and interest in your organization and mission introduces you to more donors.

Twitter is an excellent platform to get rich sector information such as the results of giving surveys, marketing best practices, and news.  Just about every writer and editor has a Twitter account and many of them leverage Twitter to seek experts to speak on the topics they are writing about.  Are you following the local reporters in your community and the national reporters who cover nonprofits and philanthropy?

Twitter users love to use hash tags to communicate with other event attendees.  When people see that their friends are volunteering or attending your events, it may very well entice them to participate.

Twitter provides a platform where a message or link to website or blog article can go viral.  The nonprofit tweets a message with a link to their followers and a handful of followers re-tweet (RT) the message and suddenly your audience has grown exponentially.

Your success on Twitter will be a result of how much thought and planning you give it.  And, I wouldn’t recommend jumping in until you answer the following questions:

  1. What do you want to accomplish?
  2. Who do you want to influence?
  3. How do you measure success?

Once you have the answers to those questions, you can begin to put together a plan for Twitter that ensures your time spent will provide the results you want and not become a meaningless time-waster.

To learn more, please join us 2:00 EST on December 6, when the Orange Leap Shine Brighter Series will feature ‘Twitter for Nonprofits’ – we hope to see you there!  Click here to register.

Meet the Team: Q & A with Dorothy Edwards

September 2, 2012

Q:  What do you like best about working for Orange Leap?

A:  All the friendly people!

Q:  What do you do at Orange Leap?

A:  Director of Finance and Administration

Q:  What’s the one thing you wish all nonprofits knew about Orange Leap?

A:  How hard everyone works to help ensure the success of our clients.

Q:  What do you like to do to recharge your battery?

A:  Play with my 11 month old son and go walking with friends.

Q:  Outside of loved ones and pets – what’s you favorite thing in the house?

A:  My kitchen!

Q: Your favorite sports and teams?

A:  College football!!!  SMU and University of Tennessee

Meet the Team: Q&A with Kent Hollrah, President

September 1, 2012

Q: What do you like best about working for Orange Leap?

A:  The chance to work with so many great people who are committed to serving the nonprofit community.


Q:  What do you do at Orange Leap?

A:  I help provide overall management and leadership for the company.  Specifically I’m responsible for establishing our new go to market strategies including development of our reselling and referral partner channels.  I also work closely with Tawn Gutermuth and his Professional Services team.


Q:  What’s the one thing you wish all nonprofits knew about Orange Leap?

A:  That we really do have the best Constituent Management System for most nonprofits.


Q:  What do you like to do to recharge your battery?

A:  Hang out with friends and family.


Q:  Favorite movies?

A:  Bourne Identity, Bourne Supremacy, Bourne Ultimatum and Bourne Legacy.


Q:  Favorite books?

A:  How to Win Friends and Influence People, Killing Lincoln, John Adams.


Q:  Outside of loved ones and pets – what’s your favorite thing in the house?

A:  My big screen, plasma TV.


Q:  Favorite sports and teams?

A:  Texas Rangers, Oklahoma Sooners, Texas A&M Fight’en Aggies


Q: School affiliation?

A:  Graduate University of Oklahoma (a long time ago) more recently, Texas Aggie by checkbook.