Posted tagged ‘Shine Brighter Series’

Video: Maximizing Board Engagement and Effectiveness

July 25, 2013

Below is the recording of the July Shine Brighter Series: Maximizing Board Engagement and Effectiveness.

In August there will be two sessions:

Thursday, August 22 1:00c: Finding: Marketing in the Age of Social Media
Presented by Joe Stradinger, Founder, Leadify: The Find Engine
Register Here 

Thursday, August 29 1:00c: Say What You Need to Say: 11 Principles of Effective Communication
Presented by Erin Feldman of Write Right Words
Register Here 

Maximizing Board Engagement & Effectiveness – Shine Brighter Series from Orange Leap on Vimeo.


Shine Brighter Series continues with 21st Century Philanthropy

June 12, 2013

Colorful cityscape21st Century Philanthropy

Richard Blackmon, CEO, Fulcrum Philanthropy Systems

There is no charge for this webcast – but you must register here.

June 25, 2013, Tuesday at 1:00c/2:00e

In this webinar, Richard Blackmon, co-founder of Fulcrum Philanthropy Systems, will introduce you to 21st-century tools that will forever change your operations. You will learn how to maximize your time through online donor marketing and tracking, and how to use technology to learn about best practices in major donor and planned giving efforts. Then you as a leader can have more time for what matters most, touching lives and changing the world.

Attendees of this webinar will:

· gain a clear understanding of implementing authentic philanthropy in today’s culture by learning how to use technology to serve their donor base no matter what the size of their organization.

· learn practical strategies for surfacing extraordinary results through business sales and asset gifts.

· learn about Fulcrum’s online tools, My Legacy Planner and The Giving Crowd, which are both transforming the way organizations approach development

We hope you’ll join us on the 25th – be sure to register here.

Video – Google+ for Nonprofits

April 19, 2013

Fast forward to the 3:00 mark for the start of the presentation.

5 Things Nonprofits Should Know About Google+ 4-18-13 12.58 PM from Orange Leap on Vimeo.

Integrated Marketing for Nonprofits part of Orange Leap Shine Brighter Series

January 6, 2013

RedandOrangeArrowsOrange Leap Shine Brighter Series presents:  ‘Integrated Marketing – Why it matters and how to do it” with guest speaker Mark Rhode, Vice President at Russ Reid.

Join us Thursday, January 17 at 2:00e/1:00c when Mark will present “Integrated Marketing – Why it matters and how to do it”.  Register here.

This free, one-hour webcast will answer the questions:

  • Should all fundraising organizations adopt an integrated marketing strategy?
  • What are the first steps to starting an integrated marketing strategy?
  • Is pairing digital with all other platforms enough?
  • How do you define success?
  • What are some common mistakes charities make with their integrated marketing>
  • How do you attribute response from integrated campaigns?
  • How do you know what worked and what didn’t work?

At this seminar, you will learn why integrated marketing enables fundraisers to acquire and cultivate deeper relationships with prospects and donors.  You will learn how to generate incremental dollars at reasonable fundraising ratios.  You will learn how to integrate your digital and social marketing programs with your traditional channels like direct mail, events, and television.

The webcast is free, but attendees must register.

Mark Rhode and the team at Russ Reid raise over $700 million a year for nonprofits and their causes.  In the last 47 years, hundreds of nonprofits have turned to Russ Reid to grow and pursue fundraising innovations.  Russ Reid has been recognized with numerous awards including dozens of Echo awards, USPS Gold Mailbox award, 6 John Caple awards, and 7 CMA Canadian Marketing awards – to name just a few.

We hope to see you on the 17th!

Slides from today’s Shine Brighter Series presentation ‘Tap into New Donations with Noncash and Online Giving’

November 15, 2012

Twitter for Nonprofits – Part of the Shine Brighter Series

November 15, 2012

Often the most misunderstood and underused social media platform, Twitter is an incredibly powerful way to build relationships as well as amplify and accelerate your nonprofit’s message.  This session will explore the ways nonprofits can benefit from a regular Twitter presence.

Presented by marketing consultant Dawn Westerberg, who was named by Bit Rebels as one of the top 75 women on Twitter, the presentation will take place Thursday, December 6 at 2:00e/1:00c.  There is no cost to attend but you must register.

Attendees will learn:

  • Who to follow and how to grow your followers
  • The power of #hash tags for key words, events and chats
  • Free tools for more efficient participation and helpful analytics
  • How to use Twitter lists to key in on critical audiences such as donors, media, other nonprofits, and influences
  • Bonus – how to get more online presence through your business partners

This session was developed in response to a request we had from attendees at past Shine Brighter Series presentations and we are happy to offer it.

To register, click here.