Posted tagged ‘Social Media’

Video ‘Finding: Marketing in the Age of Social Media’

August 22, 2013

Watch the Video by Clicking Here

This presentation:

We will give you a game plan for handling social media. We’ll explore how to craft appropriate messages on social media, highlight some important benefits of a social presence, and explore the power of using social to “Listen”.  We will take a look at the right ingredients for social media messaging and how to monitor and respond to follower comments. We will also look at some of the benefits for social, such as:  fund raising, attracting new donors/volunteers/advocates, promoting events, providing information, and ultimately fulfilling your mission through awareness and education.  Finally, we’ll explore Case Studies of various non-profits and companies that Leadify has worked with that are shining examples of successful social media marketing.

Key Learning Points:

  • Gain insight into the value of Social Branding including how to Find and Engage customers
  • Understand the basic formula of designing and implementing an effective social media strategy including
    • Being an authority
    • Growing your reach
    • Influencing and prompting decisions
    • Understanding how to leverage social media to Listen and Learn from conversation
    • Tips on how the social networks really work and the myths that exist
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Shine Brighter Series Continues with ‘Finding: Marketing in the Age of Social Media’

August 4, 2013

Leadify

Doesn’t every organization want to find new donors and constituents?

People (prospective donors, volunteers and constituents) are congregating and discovering through Social Media.  Today Nonprofits have no option to not participate in Social Media.

To learn more about how to leverage and thrive in Social Media, please join us:

Finding: Marketing in the Age of Social Media

Thursday, August 22, 2013 at 1:00c/2:00e

There is cost but you must register – click here

This presentation will give you a game plan for handling social media.  We’ll explore how to craft appropriate messages on social media, highlight some important benefits of a social presence, and explore the power of using social to Listen.

Key Learning Points:

  • Gain insight into the value of Social Branding including how find and engage constituents
  • Understand the basic formula of designing and implementing an effective social media strategy including:
    • Being an authority
    • Growing your reach
    • Influencing and prompting decisions
  • Understand how to leverage social media to Listen and Learn from conversation
  • Tips on how the social networks really work and the myths that exist

We are pleased to Leadify Founder Joe Stradinger as our presenter.  Joe has provided social strategy consultation to executive teams including Viking Range, HomeAway, Match.com and the New Orleans Saints.  Facebook used his work for Viking as an internal case study in social branding excellence.

Register Here

 

Video – Google+ for Nonprofits

April 19, 2013

Fast forward to the 3:00 mark for the start of the presentation.

5 Things Nonprofits Should Know About Google+ 4-18-13 12.58 PM from Orange Leap on Vimeo.

Slides from Shine Brighter Series – Google+ for Nonprofits

April 19, 2013
Sbs google+ for nonprofits from Dawn Westerberg Consulting LLC

5 Things Nonprofits Should Know About Google+

April 10, 2013

shinebrighter-logo-horizontal

 

Orange Leap is happy to announce ‘5 Things Nonprofits Should Know About Google+’ for the April installment of the Shine Brighter Series, a regularly scheduled online presentation series on a variety of topics especially for Nonprofit organizations. There is no registration fee for these presentations, but you must register.

Please join us:

Thursday, April 18 at 1:00 CDT

Register here

Google+ is a free Social Media platform that packs in many powerful tools for reaching key constituents – donors, media, volunteers, to name just a few. Is participation in Google+ as important as Facebook, LinkedIn and Twitter? How is it the same? How is it different?

In this session we’ll cover:

  • Strength as a social media platform
  • The power of Google+ Circles for targeted communications
  • Impact on search
  • Ability to communicate with constituents not on Google+
  • Google+ tools

Increased visibility means increased reach for your organization. With Google+ you can harness a new communication platform absolutely free.

After registering, you will receive a confirmation email containing information about joining the webinar.

Slides from 5 Ways to Triple Your Online Donor Conversion

March 21, 2013
Sbs 5 ways to triple your online donor conversion from Dawn Westerberg Consulting LLC

How Nonprofits Can Get the Most Out of Twitter

November 30, 2012
Twitter for Nonprofits

Twitter for Nonprofits

This is a guest blog post by Dawn Westerberg who will be presenting ‘Twitter for Nonprofits’ at the next Shine Brighter Series webcast on December 6 at 2:00 PM EST (1:00c), the session is free but you much register – click here to register.

Twitter probably the most misunderstood and underused of the Social Media platforms.  But with 106+ million account holders, chances are pretty good that your donors, volunteers, prospects and media contacts are tweeting.  You want to be part of that conversation.

Twitter is an online networking event.  Is there a lot of small talk on Twitter?  To be sure.  But small talk is a way to develop relationships – we do it at conferences without being put off, why not do the same online?  Small talk builds connections; connections build interest in your organization and mission; and interest in your organization and mission introduces you to more donors.

Twitter is an excellent platform to get rich sector information such as the results of giving surveys, marketing best practices, and news.  Just about every writer and editor has a Twitter account and many of them leverage Twitter to seek experts to speak on the topics they are writing about.  Are you following the local reporters in your community and the national reporters who cover nonprofits and philanthropy?

Twitter users love to use hash tags to communicate with other event attendees.  When people see that their friends are volunteering or attending your events, it may very well entice them to participate.

Twitter provides a platform where a message or link to website or blog article can go viral.  The nonprofit tweets a message with a link to their followers and a handful of followers re-tweet (RT) the message and suddenly your audience has grown exponentially.

Your success on Twitter will be a result of how much thought and planning you give it.  And, I wouldn’t recommend jumping in until you answer the following questions:

  1. What do you want to accomplish?
  2. Who do you want to influence?
  3. How do you measure success?

Once you have the answers to those questions, you can begin to put together a plan for Twitter that ensures your time spent will provide the results you want and not become a meaningless time-waster.

To learn more, please join us 2:00 EST on December 6, when the Orange Leap Shine Brighter Series will feature ‘Twitter for Nonprofits’ – we hope to see you there!  Click here to register.