Posted tagged ‘event management’

Orange Leap Announces Email Integration With 2Dialog

June 28, 2011

We are pleased to let you know about the release of 2Dialog’s integration with Orange Leap’s MPX and Orange Leap On Demand.

2Dialog offers a suite of online fundraising and e-Communication tools. One of2Dialog’s online communication tools, called Billboard, embraces all aspects of direct response marketing strategies. It enables organizations to easily create and execute effective email campaigns through the use of microsites and landing pages in order to maximize donations. 2Dialog has a lot of functionality in one stand-alone tool which now seamlessly integrates with both MPX and Orange Leap On Demand.

The benefits of the integration include:

Donor Data Synchronization

• Data segmentations created in MPX and Orange Leap On Demand are available in Billboard for emailing campaigns.
• Donors in MPX and Orange Leap On Demand are synchronized within 2Dialog.
• Important campaign data captured in Billboard is automatically transferred back into MPX and Orange Leap On Demand.

Email Deliverability System

• Ability to send email fundraising and marketing campaigns to your constituents and donors.
• Campaign effectiveness and donor behavioral analysis can be done within2Dialog, MPX, or Orange Leap On Demand.

Microsites/Landing Pages

• Quick deployment of e-campaigns through the use of campaign specific microsites/landing pages and forms created within the Billboard tool.
• Transactions done in Billboard are instantly available to be viewed in MPX and Orange Leap On Demand.
• Data captured within these pages are automatically transferred back into2Dialog, MPX, and Orange Leap On Demand.

Common Vision

• Business and Product Development Goals and future direction are shared between both partners.
• Relationship established in 2009. Product integration began in 2010 and was demonstrated with MPX at OrangeCon in 2011.

For more information, please contact orangeleap@2dialog.com.

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Meeting Each Others’ Needs: The Power of the Open Community

August 7, 2008

Today ‘s announcement of Orange Leap’s first user-developed product innovations marks another milestone not only for our company, but more importantly for the nonprofit community. We’re now delivering on the promise of open source CRM for charitable groups in a very tangible way.

The innovations we’re announcing and planning to incorporate into our product include: a comprehensive event management system that integrates with Orange Leap; an application that provides mobile access to donor profiles in Orange Leap; and integration with Enterprise Suite, one of the best solutions for shopping cart and eCommerce functionality (you can read about all of this in greater detail in our Aug. 7 news release).

There’s now a new paradigm for nonprofits based on collaboration, sharing and the best lessons each organization has learned. But it goes one step further because, for the first time ever, organizations are giving their innovations openly to the nonprofit community. Not simply the “how to,” but the actual software applications and integrations that have helped them cut costs, improve efficiency and raise more money. This is the beginning of the most powerful long-term pay-off of the open source CRM model for the nonprofit community.

Because Orange Leap is open source, organizations are free to develop the features and functionality they need without waiting on their vendors’ slow-moving product roadmaps or paying those vendors large customization fees. These innovative groups also submit their product innovations to the entire community of Orange Leap users. We at Orange Leap follow strong product governance guidelines and submit all contributed innovations to a rigorous quality assurance process. We then document the new features and functionality and provide full ongoing support for them as part of the Orange Leap product and code base.

Now you get total freedom to develop your own innovations and/or use and benefit from community innovations that meet your needs, all with full Orange Leap support and at zero additional cost. Orange Leap users get the power of top developers who daily are adding new features and functionality to address real-world problems unique to nonprofits. The result: product quality and velocity unmatched in the history of charitable organizations.

Now that is what I call a “win-win” situation that will allow all of us to be more efficient and effective in making the world a better place for everyone.