Posted tagged ‘donor development’

Shine Brighter Series continues with 21st Century Philanthropy

June 12, 2013

Colorful cityscape21st Century Philanthropy

Richard Blackmon, CEO, Fulcrum Philanthropy Systems

There is no charge for this webcast – but you must register here.

June 25, 2013, Tuesday at 1:00c/2:00e

In this webinar, Richard Blackmon, co-founder of Fulcrum Philanthropy Systems, will introduce you to 21st-century tools that will forever change your operations. You will learn how to maximize your time through online donor marketing and tracking, and how to use technology to learn about best practices in major donor and planned giving efforts. Then you as a leader can have more time for what matters most, touching lives and changing the world.

Attendees of this webinar will:

· gain a clear understanding of implementing authentic philanthropy in today’s culture by learning how to use technology to serve their donor base no matter what the size of their organization.

· learn practical strategies for surfacing extraordinary results through business sales and asset gifts.

· learn about Fulcrum’s online tools, My Legacy Planner and The Giving Crowd, which are both transforming the way organizations approach development

We hope you’ll join us on the 25th – be sure to register here.

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MPX Journal Entry and Pledge Screen Delay Hotfix 10.2.3932

October 11, 2010

This October Hotfix, MPX Version 10.2.3932, is being released to resolve two issues. The first is an issue where journal entries were not being created correctly at batch posting (MPX-5474). The second was an issue with delays in opening the donor pledge screen for databases containing a large number of active pledges (MPX-5821).  This hotfix is located on Source Forge.

The next scheduled MPX release will be delivered in November 2010. If you chose not to upgrade to this hotfix, all of these changes will be included in the November release as well. Please check the release notes to see if you need to upgrade before November.

Successful Donor Events

September 24, 2007

Last Thursday my wife Leslie and I attended a very fun donor event put on by the American Foundation for the Blind and All Stars for Kids. It was hosted by Roger Staubach and Emmitt Smith (which is a big deal if you are a football fan and a bigger deal if you happen to be a Dallas Cowboys fan). Being a Cowboys fan, I find myself in the enviable position of receiving invitations to events like this by my wonderful mother-in-law who was a long-time executive at The Staubach Company and still sits on their board of directors (my three boys do not yet understand the importance of their “Mimi Ka’s” connection to the great Roger Staubach – they still view her simply as a purveyor of hugs, kisses, ice cream, and toys).

The event was called “Dancing with a Vision” (a play on the “Dancing with the Stars” TV contest that Emmitt recently won). Former Miss America Phyllis George was the emcee and NFL legends Ronnie Lott (SF 49ers) and Marcus Allen (Oakland Raiders) were also in attendance. There was excellent live music and dancing entertainment as well as a live auction that was made more fun by the ad-libbing of Roger Staubach and Emmitt Smith (for instance Roger increased the value of a Roger, Emmitt, and Marcus signed football by offering to throw it across the room to the winning bidder).

That evening I was talking with one of the people associated with the event and they were saying that even with the “stars” like Roger and Emmitt donating their time it is hard to “raise significant money from the event” because of the costs of the event hall, equipment, food, etc…

Now, I am not familiar with the donor relationship strategies of either American Foundation for the Blind or All Stars for Kids so this is not a criticism of them, however, I have seen events just like this – dinners, cruises, golf tournaments that are fun with great content – fail to make the kind of impact that they could because the organization views it as a one-time event as opposed to the beginning or the continuation of a relationship. Too often an event is measured only by the monies received from the major donor sponsors, live auction, tickets, and any other funds raised through activities as part of the event.

That is not to say that there shouldn’t be an ROI or other measurement associated with the event. However, just like all donor relationship activities, a donor event needs to be measured by the relationships over time. The real value of the event should be in the new relationships created, the lapsed relationships renewed, and the current relationships grown.

Because the reality is in order to make the most of a great event there must be relationship follow up. Everyone who gave, sponsored, or attended the event needs to have at least one and probably multiple follow-ups. The donors and sponsors who helped make the event happen need to be thanked and offered ways to stay involved with the organization throughout the year. They also need to know results – what were the outcomes of the big event? People who attended the event as their first contact with the organization need a welcome letter or email to thank them for attending and to introduce them to the meaningful work of the organization. This should also include ways that they can be involved going forward.

The biggest mistake an organization can make is to look at an event as THE fundraising strategy when the reality is that an event is just a part of the overall relationship strategy to build or grow long term relationships between an organization that does good work and people who want to participate in that work.