Nonprofits Now Can Do It Their Way With Orange Leap’s Highly Customizable, Active Software for Constituent Management and Fundraising

New On-Demand Solution Featuring Business Process Automation Lets Nonprofits Achieve More But Spend Less Time Wrestling With Technology

DALLAS, TEXAS (March 31, 2009) – Orange Leap (formerly MPower) today announced availability of a new, eponymous, on-demand software solution that lets nonprofits highly customize their constituent and donation management, and even automate critical functions based on their unique business rules – so staff members can focus more on the organization’s mission and get more done instead of haggling with management of data, software and technology systems.

Orange Leap provides bold, innovative and easy-to-use, open source software for nonprofits to strengthen constituent relationships, accelerate fundraising and enhance other mission-critical operations.  The company’s newest offering, also called Orange Leap, overturns the current industry model for constituent management and fundraising by providing the first ever, nonprofit-specific active system – including business process automation functionality — for getting the most out of donor and prospect relationships with maximum efficiency.

“Nonprofits need their technology to do as much of the work as possible so they don’t spend endless hours struggling to conform their operations to one-size-fits-all proprietary software, have to pay their software vendors through the roof for customizations and/or manually intervene to handle key daily functions such as integrating data from multiple systems, segmenting constituents for targeted communications, and any number of other tasks important to their organizations,” said Randy McCabe, Founder and CEO or Orange Leap.

“We’ve invented a solution that gives nonprofits unmatched flexibility and control across the board and that includes the ability to build their own, unique best practices into their constituent management and fundraising operations so their systems are active – versus passive data repositories — and will automatically execute the processes of fundraising and relationship development,” McCabe continued.  “This is cutting edge for today’s commercial organizations and nonprofits should have access to comparable technology and benefits.”

Automation of Best Practices and Business Rules

With Orange Leap, a nonprofit now can build constituent management and fundraising best practices and business rules into its technology infrastructure. This automates important daily tasks and activities, eliminating the risks associated with relying on staff members to always remember what to do, when to do it, who needs to provide approvals or take additional action, etc.  It also enables a nonprofit to identify and interact with specific constituent segments in the most appropriate way for optimizing relationships and giving.  For example, a nonprofit could implement a rule to: 1) qualify donors as major donors in real time as soon as they reach a pre-designated financial threshold; and 2) then automatically begin targeting them immediately with higher touch communications and a different level of benefits.

Orange Leap users also can easily generate very sophisticated reports for analyzing data in real time with a few mouse clicks. Orange Leap includes the wizard-based reporting tool, The Guru, another first-of-its-kind product that the company announced earlier this month. The database-agnostic reporting tool gives an organization the ability to create sophisticated reports in a simple to use wizard.  The Guru also gives organizations with ability to report on all the systems they use, including accounting, Web content management, etc.

Nonprofits of any size now have access to active constituent management and analytical capabilities that constitute a true paradigm shift allowing organizations to raise more money, consume less time and dramatically reduce costs.  To learn more about the Orange Leap solution and request a demo, please visit http://orangeleap.com/product_orangeleap.html  .

About Orange Leap

Orange Leap energizes nonprofits, making it easier for them to achieve mission success. The Dallas-based company (formerly known as MPower Open) offers innovative yet simple to use software-based solutions that strengthen relationships with constituents and other nonprofits. Orange Leap’s ever-growing community collaborates on advanced technology and smarter practices using Orange Leap’s open-source code. Nonprofits big and small, with a wide range of missions and constituencies, choose Orange Leap to move their organizations forward. For more information, please visit  http://www.orangeleap.com .


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