Archive for the ‘Shine Brighter Series’ category

Video – Google+ for Nonprofits

April 19, 2013

Fast forward to the 3:00 mark for the start of the presentation.

5 Things Nonprofits Should Know About Google+ 4-18-13 12.58 PM from Orange Leap on Vimeo.


Slides from Shine Brighter Series – Google+ for Nonprofits

April 19, 2013
Sbs google+ for nonprofits from Dawn Westerberg Consulting LLC

5 Things Nonprofits Should Know About Google+

April 10, 2013



Orange Leap is happy to announce ‘5 Things Nonprofits Should Know About Google+’ for the April installment of the Shine Brighter Series, a regularly scheduled online presentation series on a variety of topics especially for Nonprofit organizations. There is no registration fee for these presentations, but you must register.

Please join us:

Thursday, April 18 at 1:00 CDT

Register here

Google+ is a free Social Media platform that packs in many powerful tools for reaching key constituents – donors, media, volunteers, to name just a few. Is participation in Google+ as important as Facebook, LinkedIn and Twitter? How is it the same? How is it different?

In this session we’ll cover:

  • Strength as a social media platform
  • The power of Google+ Circles for targeted communications
  • Impact on search
  • Ability to communicate with constituents not on Google+
  • Google+ tools

Increased visibility means increased reach for your organization. With Google+ you can harness a new communication platform absolutely free.

After registering, you will receive a confirmation email containing information about joining the webinar.

Slides from 5 Ways to Triple Your Online Donor Conversion

March 21, 2013
Sbs 5 ways to triple your online donor conversion from Dawn Westerberg Consulting LLC

Shine Brighter Series: 5 Ways to Triple Your Online Donor Conversion

February 25, 2013

Number 55 Ways to Triple Your Online Donor Conversion

Presented by Rich Levy, Director, give2gether

Almost every nonprofit has some form of online giving. Where they struggle is how to convert more than 1 or 2 percent of their online visitors into donors. If you’re interested in seeing 3 times more of your constituents donating, please join us for the March Shine Brighter Series. Rich Levy will be reviewing simple, proven techniques that any nonprofit can quickly use to help you grow revenue.

Join us:
Thursday, March 21

Register here

In this session you’ll learn how to:

  1. Create a combined approach to social fundraising
  2. Engage your donors fully throughout the donation process
  3. Discover the 6% of your list who want to fundraise on your behalf
  4. Motivate them to reach out to their social connections
  5. Triple your donor conversion rate and grow your base of supporters

Rich Levy is the Director of Sales and Business Development at give2gether. He has advised many national and international nonprofit organizations. He has served in executive, business development and sales roles in consulting, online strategy and professional services for international relief, disease prevention, human services, faith based, animal welfare and advocacy groups worldwide.

I Have A Dream: The Importance of Vision At Every Donor Level

January 28, 2013

3 at laptopSimply put, donors give to a vision that stirs their philanthropic passion.

You have to prove the efficacy of your vision and work over time, but nothing garners long-term, committed donors like a continual emphasis on your vision and the role each gift plays in progress toward that vision.  It is the silver thread that ties all of your fundraising effort together.  This webinar will look at the importance of communicating your organization’s vision consistently across all donor touch points to ensure continued giving that grows with you and your vision.  If donors do not clearly understand where you are going, how can you expect them to join you on the journey?

Please join us for this free webcast:

Thursday, February 14, 2013 at 2:00e/1:00c

The webcast is free, but you must register.

Key Learnings:

  • We will review examples of how successful organizations weave their vision through all communications and touch-points.  While communicating vision in a Major Donor proposal seems natural, we will also explore how to weave that into acquisitions or ensure it is reflected in a pithy manner on Twitter or Facebook.
  • We will review successful strategies that create a donor journey that makes each gift a step towards their participation in fulfilling the organization’s vision and multi-year goals.
  • We will review and discuss how vision evolves and grows with the organizations, and how that is seamlessly weaved into effective long-term donor cultivation.

Presented by Matt McCabe, Senior Vice President, Consulting Services

Matt is one of today’s leading nonprofit consultants, with experience spanning two decades helping charitable organizations around the world optimize their online marketing and fundraising, integrated marketing, business process and organizational strategy, direct mail, and media and print campaigns.  Currently, Matt serves as senior vice president of consulting services responsible for leading Pursuant consultants focused on developing integrated and comprehensive fundraising strategies for clients.

This session will be limited to 100 attendees, please click here to register.

Integrated Marketing for Nonprofits part of Orange Leap Shine Brighter Series

January 6, 2013

RedandOrangeArrowsOrange Leap Shine Brighter Series presents:  ‘Integrated Marketing – Why it matters and how to do it” with guest speaker Mark Rhode, Vice President at Russ Reid.

Join us Thursday, January 17 at 2:00e/1:00c when Mark will present “Integrated Marketing – Why it matters and how to do it”.  Register here.

This free, one-hour webcast will answer the questions:

  • Should all fundraising organizations adopt an integrated marketing strategy?
  • What are the first steps to starting an integrated marketing strategy?
  • Is pairing digital with all other platforms enough?
  • How do you define success?
  • What are some common mistakes charities make with their integrated marketing>
  • How do you attribute response from integrated campaigns?
  • How do you know what worked and what didn’t work?

At this seminar, you will learn why integrated marketing enables fundraisers to acquire and cultivate deeper relationships with prospects and donors.  You will learn how to generate incremental dollars at reasonable fundraising ratios.  You will learn how to integrate your digital and social marketing programs with your traditional channels like direct mail, events, and television.

The webcast is free, but attendees must register.

Mark Rhode and the team at Russ Reid raise over $700 million a year for nonprofits and their causes.  In the last 47 years, hundreds of nonprofits have turned to Russ Reid to grow and pursue fundraising innovations.  Russ Reid has been recognized with numerous awards including dozens of Echo awards, USPS Gold Mailbox award, 6 John Caple awards, and 7 CMA Canadian Marketing awards – to name just a few.

We hope to see you on the 17th!