I Have A Dream: The Importance of Vision At Every Donor Level

3 at laptopSimply put, donors give to a vision that stirs their philanthropic passion.

You have to prove the efficacy of your vision and work over time, but nothing garners long-term, committed donors like a continual emphasis on your vision and the role each gift plays in progress toward that vision.  It is the silver thread that ties all of your fundraising effort together.  This webinar will look at the importance of communicating your organization’s vision consistently across all donor touch points to ensure continued giving that grows with you and your vision.  If donors do not clearly understand where you are going, how can you expect them to join you on the journey?

Please join us for this free webcast:

Thursday, February 14, 2013 at 2:00e/1:00c

The webcast is free, but you must register.

Key Learnings:

  • We will review examples of how successful organizations weave their vision through all communications and touch-points.  While communicating vision in a Major Donor proposal seems natural, we will also explore how to weave that into acquisitions or ensure it is reflected in a pithy manner on Twitter or Facebook.
  • We will review successful strategies that create a donor journey that makes each gift a step towards their participation in fulfilling the organization’s vision and multi-year goals.
  • We will review and discuss how vision evolves and grows with the organizations, and how that is seamlessly weaved into effective long-term donor cultivation.

Presented by Matt McCabe, Senior Vice President, Consulting Services

Matt is one of today’s leading nonprofit consultants, with experience spanning two decades helping charitable organizations around the world optimize their online marketing and fundraising, integrated marketing, business process and organizational strategy, direct mail, and media and print campaigns.  Currently, Matt serves as senior vice president of consulting services responsible for leading Pursuant consultants focused on developing integrated and comprehensive fundraising strategies for clients.

This session will be limited to 100 attendees, please click here to register.

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