Orange Leap Announces Email Integration With 2Dialog

We are pleased to let you know about the release of 2Dialog’s integration with Orange Leap’s MPX and Orange Leap On Demand.

2Dialog offers a suite of online fundraising and e-Communication tools. One of2Dialog’s online communication tools, called Billboard, embraces all aspects of direct response marketing strategies. It enables organizations to easily create and execute effective email campaigns through the use of microsites and landing pages in order to maximize donations. 2Dialog has a lot of functionality in one stand-alone tool which now seamlessly integrates with both MPX and Orange Leap On Demand.

The benefits of the integration include:

Donor Data Synchronization

• Data segmentations created in MPX and Orange Leap On Demand are available in Billboard for emailing campaigns.
• Donors in MPX and Orange Leap On Demand are synchronized within 2Dialog.
• Important campaign data captured in Billboard is automatically transferred back into MPX and Orange Leap On Demand.

Email Deliverability System

• Ability to send email fundraising and marketing campaigns to your constituents and donors.
• Campaign effectiveness and donor behavioral analysis can be done within2Dialog, MPX, or Orange Leap On Demand.

Microsites/Landing Pages

• Quick deployment of e-campaigns through the use of campaign specific microsites/landing pages and forms created within the Billboard tool.
• Transactions done in Billboard are instantly available to be viewed in MPX and Orange Leap On Demand.
• Data captured within these pages are automatically transferred back into2Dialog, MPX, and Orange Leap On Demand.

Common Vision

• Business and Product Development Goals and future direction are shared between both partners.
• Relationship established in 2009. Product integration began in 2010 and was demonstrated with MPX at OrangeCon in 2011.

For more information, please contact orangeleap@2dialog.com.

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Explore posts in the same categories: Fundraising and Donor Relationship Management, Innovations for Nonprofit Organizations, Open Source, Orange Leap News and Happenings, Orange Leap Product Roadmap, Uncategorized

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