FocusDriven Picks Orange Leap as the Platform to Manage Communications, Marketing, and Fundraising

DALLAS, TEXAS (October 4, 2010) — FocusDriven — a fast-growing advocacy group for victims of motor vehicle crashes involving drivers using cell phones — has selected Orange Leap On Demand as its platform for managing the growth of their constituent relationships, communications, and fundraising efforts.

Orange Leap provides a highly innovative and easy to use software-as-a-service (SaaS) platform that strengthens relationships between an organization and its constituents and donors. Used by organizations around the world, Orange Leap On Demand is a powerful, full featured, constituent relationship management solution designed specifically for nonprofits.

FocusDriven has been growing rapidly in spite of the lack of a sophisticated tool to manage the many communications, marketing, and fundraising efforts needed to address this significant and growing international problem created largely by the modern phenomena of texting and talking on a cell phone while driving.

“Orange Leap will be our database of record for managing all of the important information about our constituents and donors – however, the real value of Orange Leap to FocusDriven is the automation of the fundraising and communications strategies we build into the system through powerful business rules,” said Jennifer Smith, Founding Board Member and President of FocusDriven.

She added, “In addition to its powerful business rules engine which allows us to grow without adding staff, we also like the fact that Orange Leap On Demand is easy to use and has a robust feature set built exclusively for nonprofit organizations like us.”

FocusDriven is one of many nonprofits who have recently selected Orange Leap over competitive constituent management solutions because of the powerful automation, ease of use, and robust feature set – all in a true online software-as-a-service platform.

“We are very excited to be supporting such an important cause with FocusDriven. They are a great example of an organization whose needs quickly outgrew their technology”, said Randy McCabe, Founder and CEO of Orange Leap. “With our innovative product that actually automates a lot of the fundraising and communications for you delivered in a true software-as-as-service platform, nonprofits quickly understand that moving to Orange Leap is the smartest and safest thing they can do to help them grow.”

About FocusDriven

FocusDriven is a 501(c)3 nonprofit organization. We support victims of cell phone distracted driving and families of victims, and increase public awareness of the dangers of cell phone distracted driving by putting a human face on the disastrous impact of this behavior, in order to promote corresponding public policies, programs and personal responsibility. For more information, please visit

About Orange Leap

Orange Leap energizes nonprofits, making it easier for them to achieve mission success. The Dallas-based company (formerly known as MPower Open) offers innovative yet simple to use software-based solutions that strengthen relationships with constituents and other nonprofits. Orange Leap’s ever-growing community collaborates on advanced technology and smarter practices using Orange Leap’s open-source code. Nonprofits big and small, with a wide range of missions and constituencies, choose Orange Leap to move their organizations forward. For more information, please visit

Explore posts in the same categories: Fundraising and Donor Relationship Management, Orange Leap News and Happenings

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