News Release: CaringBridge Selects Orange Leap for Optimizing Constituent Management, Communications, and Fundraising
DALLAS, TEXAS (September 27, 2010) — CaringBridge — the leading website for families and friends to connect with loved ones during a significant health challenge, with more than half a million visitors per day worldwide — has selected Orange Leap On Demand as its platform for managing and optimizing constituent relationships, communications, and fundraising across the entire organization.
Orange Leap provides a highly innovative and easy to use software-as-a-service (SaaS) platform that strengthens relationships between an organization and its constituents and donors. Used by organizations around the world, Orange Leap On Demand is a powerful, full featured, constituent relationship management SaaS solution designed specifically for nonprofits.
Like so many nonprofits, CaringBridge has been operating using a database that acts more like a passive data repository requiring significant time and resources to locate and pull the right data needed for constituent communication and fundraising. Orange Leap is providing CaringBridge with a tool that automates relationship management and fundraising processes so the team can spend more time focusing on their strategic mission.
“Orange Leap will be our master constituent management system, not only managing our core constituent data but also automatically executing on the fundraising and communications strategies we build into the system through powerful business rules,” said Darla Nemec, Vice President of Finance and Administration for CaringBridge. “Every nonprofit needs that for effective segmenting, targeting and marketing to optimize constituent engagement, participation, and fundraising.”
She continued by saying, “We chose Orange Leap over other solutions because of its powerful business rules engine which takes the place of several data operators. We also like the fact that it is very easy to use and has a robust feature set built exclusively for nonprofit organizations like us.”
CaringBridge is just the latest nonprofit selecting Orange Leap over competitive constituent management solutions because of the powerful automation, ease of use, and robust feature set – all in a true online software-as-a-service platform.
“We are thrilled to have CaringBridge on board as a new customer–the organization is an example of a fast-growing nonprofit that needs a constituent relationship management solution that does work for them instead of taking more time and resources to manage. CaringBridge is a role model for so many groups in this regard,” said Randy McCabe, Founder and CEO of Orange Leap. “With our innovative product that actually automates a lot of the fundraising and communications for you, delivered in a true software-as-a-service platform, nonprofits quickly understand that moving to Orange Leap is the smartest and safest thing they can do to help them grow.”
CaringBridge is a nonprofit providing free websites that connect people experiencing a significant health challenge to family and friends. Its mission is to amplify the love, hope and compassion in the world, making each health journey easier. For more information, please visit www.CaringBridge.org.
About Orange Leap
Orange Leap energizes nonprofits, making it easier for them to achieve mission success. The Dallas-based company (formerly known as MPower Open) offers innovative yet simple to use software-based solutions that strengthen relationships with constituents and other nonprofits. Orange Leap’s ever-growing community collaborates on advanced technology and smarter practices using Orange Leap’s open-source code. Nonprofits big and small, with a wide range of missions and constituencies, choose Orange Leap to move their organizations forward. For more information, please visit www.orangeleap.com.